The following post is a chapter from our book, Working in Thailand: How to Ditch the Desk, Board the Flight, and Land the Job, written by Patrick Taylor and Karsten Aichholz.
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The Marketers
Unless otherwise noted, all quotes by Patrick Limcaco and Mark (last name withheld for privacy), marketers.
The marketing industry in Thailand is in trouble.
According to the Bangkok Post, in 2016 over 85% of Thai companies lacked digital marketing personnel—a severe shortage, considering the huge reach of digital media.
