This content creation guideline is going to help you understand our content style and streamline your writing process. If you want to spend less time writing and revising, familiarize yourself with it.
In the introduction of your article, always explain what your post is about, who it’s for, and why your reader should read the post. Just like I did in the first paragraph. Your introduction should also be two paragraphs long.
- 1 The What, Why, and How Method
- 2 The Person, Problem, Solution Method
- 3 The Pros, Cons, and Action Method
- 4 The Facts and Opinions Method
- 5 Other Formatting Options
- 6 Final Thoughts
When writing content, you’ll be working from an outline that you and your editor have put together. Each main heading, or H2, will state a main point from your article. Each subheading, or h3, will state your main point’s supporting points. There are no limits on how many main points you’re article can have, but they must be relevant to your topic.
Also, each heading must have text underneath it.
There are four basic ways to approach an article. No one method is better than the next. And there might be times when you have to mix methods to achieve your desired effect. After you look at your topic and main points, you should be able to tell which one will work best for your article.
Here’s an overview of the four different methods you can use to write kick-ass content.
The What, Why, and How Method
In this section, write a brief intro covering your main point.
In this section, write about what you’re describing. Whether it’s a service or product that Thailand expats and tourists can make use of, or it’s a place, thing, or idea. Make it objective and factual.
In this section, write about why the facts matter to Thailand expats and tourists. Why are you mentioning the main idea in the headline? Why is this part important?
In this section, write about how Thailand expats and tourists can make use of this new information. It’s how they can put your main idea into action.
The Person, Problem, Solution Method
In our second example of how to approach your main points, we’ll look at the person, problem, solution method.
In this section, write about a person. The person could be you or another expat or tourist you know. If you write about someone else, only mention their real name if you get their permission. Otherwise, change their name. Using a person sets the scene and helps readers relate to the problem.
In this section, write about the problem the Thailand expat or tourist has. It should be an obstacle they face or a challenge they must overcome.
In this section, write about the solution the Thailand expat or tourist could use to overcome their challenge.
The Pros, Cons, and Action Method
You can use the pros and cons content style when writing reviews of products or services. First give an overview of the product or service under the main heading, then talk about the strong and weak points in subsequent paragraphs.
In this section, write about all the good stuff about a product or service. Talk about what you like about the product or service. Your pros can be formatted in a bullet list or paragraph, depending on content.
In this section, write about the bad stuff about the product or service. Talk about what you don’t like about the product or service and what can be improved.
In this section, write about what your reader should do next after learning the pros and cons of a product or service. How can they decide to use the product or service?
The Facts and Opinions Method
With this content style, you expand on your main points using the fact and opinions format.
In this section, write about all the facts of your main idea.
In this section, write about your personal opinions or what the facts mean to you.
Other Formatting Options
There may be other cases when you need to format tables or highlight important text. Here’s how to do it.
And here’s a properly formatted table.
|Product or Service||Comparison||Comparison||Comparison|
To use this table as a starting point for your table, copy and past the following code into the Text editor field of the WordPress blog editor:
<Td><strong>Product or Service</strong></td>
Similar to the Key Takeaways box, you can highlight important details for your readers by using a Notes Box.
To highlight important text, use the following code and past it into the Text editor field of the WordPress blog editor:
<p style=”padding: 2px 6px 4px 6px; color: #555555; background-color: #ffedda; border: #F96E5B 2px solid;”>Important! Your important text goes here.</p>
In this section, you can tell your reader what you’d like them to do next, whether that means leaving a comment, checking out a product or service, or signing up to our email list.