Thailand Business Growth Strategy Session
Connect with a Growth Operations Advisor to Navigate Expansion, Team Building, and Scaling in Thailand
Book Your Strategy Session: $747 USDWhy Thailand for Business Expansion?
Thailand has become one of Southeast Asia’s most attractive destinations for business expansion, and for good reason
Strategic Location
Positioned at the heart of Southeast Asia, Thailand offers access to a regional market of over 650 million people. Bangkok serves as a natural hub for companies expanding across ASEAN markets.
Skilled Talent Pool
Thailand produces thousands of university graduates annually across business, technology, design, and engineering disciplines. The cost of hiring skilled professionals remains significantly lower than Western markets.
Business Infrastructure
From modern co-working spaces to established industrial zones, Thailand offers world-class infrastructure. The BOI (Board of Investment) provides incentives for qualifying businesses, including tax breaks and streamlined work permit processes.
Quality of Life
For business owners relocating or spending significant time in Thailand, Bangkok and Chiang Mai offer excellent healthcare, international schools, diverse food scenes, and a welcoming expat community.
The Hard Part Nobody Talks About
Thailand looks great on paper. But once you start actually planning your expansion, you run into a wall of conflicting information, unfamiliar processes, and cultural dynamics that don’t work the way you expect.
The Information Problem
You’ve read the blog posts, watched the YouTube videos, and scrolled through Facebook groups. But the advice contradicts itself. One person says BOI is essential. Another says it’s not worth the hassle. Someone recommends a lawyer who someone else warns you to avoid. You’re collecting opinions, not answers.
The Trust Problem
Service providers want to sell you their package, not understand your situation. Lawyers push company structures that generate fees. Recruiters send candidates who look good on paper but don’t fit. Everyone has a stake in the transaction, so you’re never sure who’s giving you straight advice.
The Cultural Gap
Management approaches that worked at home don’t translate. Direct feedback backfires. Employees smile and nod but don’t flag problems. Meetings feel productive but nothing changes afterward. You sense something is off, but you can’t pinpoint what.
The Time Drain
Every decision takes longer than expected. Regulatory processes move slowly. Finding the right people requires relationships you don’t have yet. Meanwhile, your opportunity window is shrinking and your competitors aren’t waiting.
You don’t need more blog posts. You need someone who’s navigated this environment for years and can tell you what actually applies to your specific situation.
Book Your Strategy Session: $747 USDWhat We’ll Cover Together
This isn’t a rigid audit. It’s an open-ended strategy and Q&A session. You set the agenda based on your current roadblocks or concerns.
Strategic Guidance Based on Experience
Get honest, practical answers to questions you might hesitate to ask publicly, from team dynamics and hiring challenges to operational setup and cultural navigation.
Connect with the Right Thai Professionals
Unsure which lawyer, accountant, visa agent, or HR firm to trust? I listen to your needs and connect you to reputable, vetted service providers within the ExpatDen community, saving you weeks of trial and error.
Reduce Uncertainty
I help you separate “internet myths” from on-the-ground operational reality, so you can move forward with confidence.
The Three Challenges Foreign Business Owners Face in Thailand
After working with dozens of companies expanding into Thailand, I’ve noticed three recurring challenges that keep business owners stuck
1. Building Founder Freedom
You came to Thailand to grow your business, not to get trapped in the day-to-day operations. But many foreign business owners find themselves micromanaging every detail because they don’t trust their local team or don’t know how to delegate effectively in a cross-cultural environment.
2. Creating Self-Reliant Teams
Hiring talented people is one thing. Building a team that thinks critically, takes initiative, and solves problems without constant supervision is another. Cultural differences in communication style, hierarchy expectations, and conflict resolution can create friction that slows everything down.
3. Accelerating Stalled Growth
You have a good product or service. You have clients. But your Thailand operations feel stuck. Maybe you’re struggling to hire the right people, navigate regulatory complexity, or build marketing and sales systems that actually generate leads.
What’s Included in Your Session
This isn’t just “time on a call.” You get a complete strategic package designed to create clarity and momentum
Pre-Session Intake & Review
You complete a brief questionnaire about your situation. I’ll review it beforehand so we hit the ground running.
60-Minute Video Strategy Session
We dive deep into your specific challenges: team structure, cultural dynamics, growth strategy, operational setup. This is focused, personalized guidance based on your exact situation.
Written Session Summary
You receive a written summary with key takeaways and actionable next steps, so nothing gets lost in the conversation.
Curated Thai Professional Introductions
Based on what we discuss, I facilitate warm introductions to the right Thai service providers for your situation (legal, accounting, visa, HR, recruitment). You get direct access to trusted professionals who understand foreign business owners’ needs.
30-Minute Follow-Up Call
Scheduled 1-2 weeks after the initial session, this focused follow-up helps you address questions that came up as you took action, adjust the plan, and keep momentum going.
13+ Years Thailand Experience
Access to on-the-ground knowledge and insights that would take years to accumulate yourself.
How It Works
A streamlined 5-step process to get you clarity and connections
1. Schedule Your Time
Choose a 60-minute slot that fits your schedule
2. Complete Your Intake Form
Share your current situation and top questions so I can prepare
3. Join the Video Call
We connect via Zoom or Google Meet for your strategy session
4. Receive Your Summary & Introductions
Within 48 hours, you get your written summary and service provider connections
5. Follow-Up Call
1-2 weeks later, we reconnect for 30 minutes to see how things are progressing
Common Mistakes Companies Make When Expanding to Thailand
Over the years, I’ve watched countless foreign businesses make the same avoidable mistakes when entering the Thai market. Here are the most costly ones
Rushing to Register a Company Before Understanding Options
The Mistake
Locking into the wrong legal structure costs time and money to unwind later.
The Fix
Spend time upfront understanding which structure aligns with your business goals, then connect with a qualified Thai lawyer who specializes in company formation.
Hiring Based on Resumes Instead of Cultural Fit
The Mistake
Hiring someone who looks perfect on paper but can’t integrate with your team or adapt to your working style.
The Fix
Build interview processes that assess communication style, problem-solving approach, and adaptability. Prioritize candidates who demonstrate initiative and critical thinking, not just compliance.
Assuming Western Management Styles Work in Thailand
The Mistake
Managing Thai employees the same way you’d manage a Western team, then wondering why turnover is high or why people don’t speak up.
The Fix
Learn the cultural nuances of “saving face,” indirect communication, and relationship-building. Adapt your management style to create psychological safety while still maintaining accountability.
Trying to DIY Everything to Save Money
The Mistake
Spending dozens of hours researching, filing incorrect paperwork, and ultimately paying more to fix mistakes than you would have spent hiring professionals upfront.
The Fix
Invest in reputable service providers for legal, accounting, and compliance services. Your time is better spent building your business, not deciphering Thai bureaucracy.
Not Building Relationships Before You Need Them
The Mistake
Treating Thailand like a transactional market, then feeling frustrated when things move slowly or doors don’t open.
The Fix
Invest time in relationship-building from day one. Join business communities (like ExpatDen), attend networking events, and approach partnerships with a long-term mindset.
Underestimating How Long Things Take
The Mistake
Building aggressive timelines without accounting for delays, then making hasty decisions under pressure.
The Fix
Build buffer time into every plan. Expect delays and use that time for relationship-building, market research, and strategic planning.
Ignoring Cultural Nuances in Marketing and Sales
Copying your Western playbook and wondering why your marketing isn’t converting.
The Fix
Adapt your messaging, sales approach, and customer communication to Thai cultural expectations. Invest in local market research and hire Thai marketing professionals who understand the nuances.
Building a Team Without Understanding Compensation Norms
Setting compensation based on gut feeling or Western standards, leading to retention problems or budget overruns.
The Fix
Research local compensation benchmarks for your industry and roles. Connect with Thai HR consultants who can help you build competitive, sustainable compensation structures.
Meet Your Advisor: Scott Pressimone
Growth Operations Advisor | Host of “Made it in Thailand” Podcast | Founder of Fractiond | ExpatDen Partner
I started my career at Accenture solving operational challenges for enterprise clients, and I’ve spent the last 13+ years helping businesses expand their operations in Thailand. I also host “Made it in Thailand,” a podcast where I interview entrepreneurs and business leaders from the US, UK, Australia, and Thailand who have successfully built operations here. These conversations give me constant insight into what’s working on the ground right now, the real challenges founders face, and the cross-cultural lessons that separate success from struggle.
I’m not here to sell you a report that sits in a drawer. I work hands-on with business owners to navigate team building, growth strategy, cultural complexities, and operational setup. I bridge the gap between “Western expectations” and “Thai reality,” sharing the context and nuance that helps things actually work here.
I’ve been based in Bangkok since 2012 with my wife and two young kids, and I hold Thai Permanent Residency, which means I’m not going anywhere. This gives me both a professional and personal perspective on what it takes to build a life and a business in Thailand.
What Business Owners Say
Our leads have grown immensely since working with Scott. We’ve gone from having zero prospects to a healthy population of contacts with whom we connect through our lead magnets. The number of contact forms or inbound requests we receive has increased to the point where I’ve had to hire more staff.
Scott’s knowledge extends well beyond marketing. He is a business owner with deep expertise in areas including budgeting, workflow, project management, technical tool support and selection, and many others. Scott has both a broad and deep skillset that makes him a true asset to our team.
I worked with Scott and saw firsthand the spectacular results he achieved. What sets him apart is his willingness to confront difficult issues head-on, without sugarcoating or dancing around tough conversations. This quality meant that it wasn’t just him delivering results but also the people he coached to think outside of the box and outside of their comfort zone.
Scott is the master of efficiency. Under his helm, our internal work process was greatly improved, becoming much more efficient with a greater quality of deliverables, through the smart usage of tools in combination with his guidance. Communication is also one of his greatest strengths which can only be described as effortless. Every meeting with Scott in the room is imbued with a sense of direction that drives fruitful conversations.
Scott is one of the most inspiring people I’ve ever worked with. He always takes the time to explain complex tasks in a way that makes them easy to understand, which has been really helpful for me and the team. Thanks to Scott, I’ve learned a lot about critical thinking, strategy, and important soft skills. He’s always encouraging us to grow and improve.
I have had the privilege of working closely with Scott for five years and have been consistently impressed by his remarkable ability to bring value to any organization he works with. His ability to solve problems and operationalize them is second to none. He applies his problem-solving and leadership skills every day to navigate the challenges of working as a fractional CMO for organizations from North America to Southeast Asia and beyond.
Your Investment
Complete Strategic Package
A single wrong hire in Thailand can cost you $5,000 to $15,000 when you factor in salary, severance, lost productivity, and starting over. This session is designed to compress months of learning into focused strategic guidance, then connect you directly with the right people to execute.
The Cost of Going It Alone
❌ Without This Session
Weeks piecing together advice from blogs and Facebook groups
$5,000-$15,000 lost on wrong hires
Expensive mistakes with wrong business structure
Trial and error finding reliable service providers
Cultural missteps that damage team relationships
Opportunity cost of delayed market entry
✅ With This Session
Focused strategic clarity in 60 minutes
Avoid costly hiring mistakes upfront
Choose right structure the first time
Direct access to vetted professionals
Cultural guidance to build strong teams
Faster execution, earlier revenue
Is This Session Right For You?
✅ Who this session is for:
Business owners planning expansion in Thailand
This session is ideal for entrepreneurs or company leaders in the research phase who need a validated roadmap. We cut through conflicting advice to help you build a realistic plan for team structure, operations, and professional service providers before you commit resources.
Companies hiring their first Thai team
If you’re ready to hire locally but unsure about structure, cultural dynamics, or management approach, this session provides unbiased guidance on team building, hiring strategy, and the cultural considerations that make or break operations here.
Entrepreneurs navigating operational complexity
Designed for business owners who are stuck on operational questions (legal structure, vendor selection, process setup) and need someone who understands both the business side and Thai reality to help them move forward.
Companies already operating in Thailand but feeling stuck
If you’ve been here a while but are hitting walls with team performance, cultural challenges, or growth bottlenecks, this session acts as a “reset button.” We identify exactly where you’re stuck and provide immediate, actionable solutions.
❌ Who this session is NOT for:
Those seeking professional services execution
This session is designed for strategic guidance, not execution. I act as an experienced advisor, not a licensed Thai attorney, accountant, or immigration agent. I can’t draft contracts, file paperwork, process visa applications, or represent you in official matters, but I will connect you with the right professionals who can.
Those in immediate legal or immigration crisis
If you’re facing urgent legal trouble or imminent compliance issues, this educational session cannot provide the intervention required. You should contact a law firm or your embassy immediately.
Those expecting “Done-For-You” execution
This is a strategy and advisory session. It’s not for those who need someone to execute tasks, file paperwork, or make phone calls on their behalf. (However, if you’re looking for ongoing operational support, monthly retainers are available. We can discuss during the session.)
A Key Outcome: Connecting You with Trusted Thai Professionals
A major benefit of this session is connecting you with the right service providers for your specific needs
As an ExpatDen Partner, I have access to a curated network of vetted Thai professionals across legal, accounting, immigration, HR, and recruitment services. Whether you need:
Legal counsel for company setup – Specialists in BOI, Thai Limited Companies, and foreign business structures
Immigration agents for visa and work permit services – Experienced professionals who navigate Thai immigration smoothly
Accountants for tax planning and compliance – Thai accounting firms that understand foreign business owners’ needs
HR firms for recruitment and team management – Trusted partners for building and managing Thai teams
I’ll listen to your situation and facilitate warm introductions to reputable providers within the ExpatDen community and my professional network. This helps you skip the trial-and-error phase and connect directly with trusted local experts who understand the needs of foreign business owners.
This session ensures you get to the right people faster, without wasting time on the wrong providers.
Ready to Get Unstuck?
If you’re expanding in Thailand and need someone who’s been there to help you think through your strategy, let’s talk.
You don’t need another blog post or Facebook thread. You need a focused conversation with someone who understands your challenges and can point you in the right direction.
Book Your Strategy Session: $747 USDCommon Discussion Topics
Because this is an open-ended session, we can cover whatever is on your mind. However, most business owners use their time to discuss:
Team Building & Hiring Strategy
- What’s a realistic team structure for my first Thailand office?
- Should I hire locally, use contractors, or bring in expats?
- What cultural factors should I consider when managing Thai employees?
- How do I find and retain reliable talent in Bangkok?
- What compensation structures work best for Thai teams?
- How do I build interview processes that assess cultural fit?
Growth & Operations Strategy
- What mistakes do other companies make when expanding here?
- How should I structure my sales and marketing operations in Thailand?
- What’s the typical timeline for getting operational?
- How do I scale my Thailand operations without getting stuck in the weeds?
- What systems and processes help Thai teams operate independently?
- How do I balance founder involvement with team autonomy?
Business Setup & Professional Services
- What are the realistic options for business structure (BOI, Thai Limited Company, etc.)?
- Who are the reputable service providers for accounting, legal, and compliance services?
- How do I avoid the wrong providers and connect with trusted local experts?
- What should I expect to invest in professional services during setup?
Note: If you need assistance with company registration, legal filings, visa applications, or tax planning, I’ll connect you with licensed professionals who specialize in these areas.
Cultural Navigation & Management
- What are the biggest cultural challenges that catch foreign business owners off guard?
- How do I handle “saving face” dynamics in professional situations?
- What are the unwritten rules of working with Thai employees and partners?
- How do I build a management approach that actually works in Thailand?
- How do I give constructive feedback without causing disengagement?
- What relationship-building practices matter most in Thai business culture?
Frequently Asked Questions
This is a focused strategy session, not a long-term consulting engagement. You get immediate clarity, actionable advice, and direct connections to trusted service providers without committing to an ongoing retainer. If you need ongoing support after the session, monthly retainers are available, and we can discuss that during our call.
Perfect. This session is ideal for the research phase. You’ll get a realistic view of what expansion actually involves, what timelines to expect, and what your first steps should be. Many business owners find that a single focused conversation saves them months of piecing together fragmented advice online.
I don’t handle visa or work permit filings directly—that requires a licensed immigration agent. However, I can connect you with reputable agents who specialize in business visas, work permits, and Thai Permanent Residency applications. I’ll help you understand which visa category makes sense for your situation before making the introduction.
Based on what we discuss, I’ll facilitate warm introductions to vetted Thai lawyers, accountants, and other service providers within the ExpatDen network. These are professionals I’ve worked with or who come highly recommended by trusted business owners in Thailand. You’ll have direct access to the right people without the trial-and-error phase.
Yes. I record by default so you get a more accurate summary and clearer next steps afterward, and the recording stays confidential and is never shared. If you prefer not to be recorded, tell me before we start and I will turn it off.
Your package includes a 30-minute follow-up call 1-2 weeks after the initial session. If you need ongoing support beyond that, I offer monthly retainers for business owners who want continuous strategic guidance as they scale. We can discuss options during the session.
No. I’ve worked with SaaS companies, e-commerce businesses, real estate firms, professional services, and creative agencies. The core challenges around team building, cultural navigation, and operational setup are similar across industries. If your business involves hiring Thai talent, building local operations, or navigating regulatory complexity, this session will be valuable.
No problem. The session is conducted via Zoom or Google Meet, so location doesn’t matter. Whether you’re in Chiang Mai, Phuket, or still operating from outside Thailand, we can connect virtually. My service provider network also extends beyond Bangkok to cover major business hubs across Thailand.
Because this is a personalized session that requires preparation time, all sales are final once you book. However, if you need to reschedule, you can do so up to 48 hours before your scheduled session time.
Still Have Questions?
Let’s discuss your specific situation in a focused strategy session. Book your call and get the clarity you need to move forward with confidence.
Book Your Strategy Session: $747 USD
