Thailand’s For-Profit Hippies: The Proliferation of Exploitative Wellness Guru Types in Thailand
Thailand has become a magnet for wellness entrepreneurs, from meditation retreat operators to essential oil MLM recruiters and Reiki masters-in-a-weekend. Some bring genuine value. Many do not. This article examines the patterns of cultural appropriation, predatory marketing, and outright exploitation that have taken root in Thailand’s expat wellness scene.
